Situation
We have objectives, but we have not defined where to play, how to win and what to give up.
Bud Strategy Lab
Pick a situation and use the skill in ChatGPT or Claude to structure the reasoning, challenge assumptions and define the next steps.
Free, no sign-up, ready to copy.

Choose by the job to be done
Select a situation. The Lab shows the skill, the expected output and the prompt ready to use.
Find where the strategy breaks first: in the diagnosis, the choices, the bets, the priorities, the cadence or the learning.
The organisation is scattered or stalled, but leadership has not yet identified at which stage the first problem sits.
Use only the context you need. Anonymise personal data and do not share credentials or confidential information without authorisation.
Theoretical grounding, complemented by management practice. Synthesises the frameworks of Rumelt, Lafley and Martin with the execution model adopted in the study behind the Lab.
Skill selecionada: Strategy X-ray. Entrega: Diagnosis of the main obstacle and a 14-day action plan.
Worked example · Skill 02
The example below shows the starting situation, three questions that guide the analysis and the output the skill produces.
Situation
We have objectives, but we have not defined where to play, how to win and what to give up.
The skill asks
Output for the meeting
Strategic choice cascadeWith trade-offs, critical assumptions and allocation decisions still pending.
Use it now
You do not need to install anything to start. Installing is only for those who want to reuse the skill.
Pick the situation and copy the skill indicated.
Use only what is necessary, anonymise names and never paste credentials or confidential information without authorisation.
Validate facts, hypotheses and trade-offs before acting.
The package is the same. Pick your tool and follow the steps below.
Unzip the file. In the ChatGPT desktop app, open Skills and add the bud-strategy-lab folder. If Skills does not appear in your account, use the Copy prompt button on this page.
How to use skills in ChatGPTOpen Customise > Skills. Click +, choose Create skill and then Upload a skill. Select bud-strategy-lab-en.zip and turn the skill on.
How to use skills in ClaudeDecisions supported by AI
Define what needs to be decided, by whom, by when, and which criteria and limits will guide the choice. Without that framing, AI tends to list possibilities instead of supporting a decision.
Ask the skill to show what we know, what we are assuming and which information could change the choice.
Assess each path against the same criteria, including the option of not acting. Make gains, risks, resources required and what will be deprioritised explicit.
Look for objections, second-order effects and signals that would justify revisiting the choice. The final decision stays with the people responsible.
Bud platform
Bud brings performance and engagement management together and offers AI agents to follow priorities, develop leaders and support strategy execution.
