The operating system for performance.

Strategy, performance, and an AI agent that turns plans into action.

app.getbud.co

We've already transformed how 400+ leaders manage

  • Ultragaz
  • Special Dog
  • Reckitt
  • Natura
  • Novo Nordisk
  • Unilever

Strategy

Build and execute your organizational strategy with the help of our OKR, KPI, and BSC agents

Performance

Identify high performers and fuel development with 360 surveys, IDPs, and 1:1s

Engagement

Engage your team in the organizational strategy with agents on Teams, WhatsApp, and Telegram.

Agents

Get an AI that understands your organizational context and supports the entire cycle of strategic planning and execution

Your 24/7 performance and strategy assistant

Specialized agents that know your whole company's goals and your team's engagement trajectory to support decision-making and drive performance.

Objectives coach

Sets, refines, and aligns OKRs with each employee. Challenges weak goals, checks coherence with the team, and tracks progress across the cycle.

Bud Coach

João Bittencourt · 2:04 PM

How should I frame my next 1:1 with Ana?

Suggested agenda for your next 1:1 with Ana:

  • What changes over the next two weeks
  • How you'll measure what changed
  • What happens if nothing changes
A logged agreement becomes a milestone

Ask bud...

Calibration coach

Spots cognitive biases (leniency, halo, recency), analyzes distributions, and suggests grounded adjustments before final calibration

Bud Coach

Fernanda Alves · 9:12 AM

Is there bias in my team's reviews?

I found 3 patterns across 147 reviews:

  • Recency: 68% of high scores come from the last 30 days
  • Halo: delivery score repeats in leadership (r = 0.82)
  • Proximity leniency: +0.4 point past 1 year of tenure
Secondary calibration suggested

Ask bud...

Performance and development coach

Roadmap: structured feedback (SBI), guided self-assessment, and development plans connected to the performance cycle.

Bud Coach

Ricardo Menezes · 4:38 PM

Can you help me structure tough feedback?

SBI draft from what's on record:

  • Situation: Atlas project review, last Thursday
  • Behavior: KRs presented without mentioning two delays
  • Impact: the client found out later, from the report
Bad-news-first ritual suggested

Ask bud...

Bud Coach

João Bittencourt · 2:04 PM

How should I frame my next 1:1 with Ana?

Suggested agenda for your next 1:1 with Ana:

  • What changes over the next two weeks
  • How you'll measure what changed
  • What happens if nothing changes
A logged agreement becomes a milestone

Ask bud...

In bud.
In Teams.
In WhatsApp.

The Coach meets people where they are — no need to open another platform. Same intelligence, any channel, same context.

Mockup of Microsoft Teams showing the Bud Coach conversation.
Mockup of the Bud platform showing the Bud Coach conversation.
Mockup of WhatsApp showing the Bud Coach conversation.

Reach new results with bud.

87%

Cycle completion
vs. informal management

2.4x

1:1 frequency
with a structured agenda

94%

Employees with active goals
previously: guesswork

6h

Saved per cycle (HR)
through automation

Built for companies chasing high performance

For
strategic HR

  • A coach that monitors cycles and flags HR
  • Climate, engagement, and performance data in a single system
  • AI that catches calibration bias with real data
  • Support for 360 calibration

For
team leaders

  • A coach that refines weak goals before the cycle closes
  • Team missions visible in real time, no meeting needed
  • 1:1s with history and development on record
  • A daily briefing with what needs attention