Frequently
asked questions

Bud is a strategy and performance management platform with AI in context. It connects strategy, performance, and AI agents to your organization's real context — goals, cycles, and people — so leaders and HR build teams that move forward every day, not just at the annual review.

The Bud Coach is an AI assistant specialized in management: agents that know your team's goals, the stage of the cycle, and who needs attention. It works across three channels with the same context — inside the Bud platform, in Microsoft Teams, and on WhatsApp.

No. A generic chatbot answers isolated questions; the Bud Coach acts on your organization's real context. It sets and challenges OKRs, spots bias in calibration, structures feedback (SBI), and flags who needs attention — because it's powered by the platform's missions, surveys, and cycle data.

For strategic HR (Head of HR, HRBP, CHO) that wants to leave the operational grind behind and get ahead of climate, engagement, and performance issues in one system; and for team leaders (managers, directors) who want strong goals, 1:1s with history, and a daily brief of what needs attention.

Data lives in Google Cloud managed infrastructure, with access restricted to Bud's internal team and limited retention. Analytics cookies load only after explicit consent, and your IP address is never stored in readable form. Full details are in the Privacy Policy.

The first step is a guided demo: 30 minutes, no generic pitch. You bring the context, and we show the Coach and the platform running on your goals, teams, and cycle. Just request a demo on the site.